Welcome to the Google analytics tutorials, and today we will talk about the what is the Google analytics bounce rate? We have already covered many topics in the Google analytics tutorial, if you missed any, then it is advisable to give an eye on them. If you are a new blogger or want to create a blog, then make sure you will understand the use of the Google analytics tool. For you decreasing the bounce rate are very much important. In fact, it is important for established bloggers as well to reduce the bounce rate. We will see the everything about the Google analytics bounce rate.
Google Analytics Bounce Rate – Definition
In very simple terms, the Bounce rate is the indication of the user engagement with your content. If user will visit your page, and exit from the same page, then it will increase your bounce rate. In case, user will spend time on your website, then it will decrease the bounce rate for your site.
In technical terms, the Google analytics bounce rate is a percentage of the visits by the new or old visitors to one page and exit from the same page.
Google Analytics Bounce Rate – Reasons
Now let’s see the more reasons for a bounce rate to happen.
- If visitor didn’t like your content and leave immediately.
- If the visitor will click the outbound links.
- If the visitor will click the Google Adsense ads. How? It will direct the user to the advertiser’s page.
- If the visitor will type another URL in the browser address bar. How? After entering the URL, the person will hit the go button or enter button. This action will take the visitor to the mentioned URL.
- If the visitor will close the browser window by mistake or intentionally.
- If the visitor will go back from your website.
- Confusing navigation will also contribute in increasing your bounce rate. Let’s say for example, if a visitor will not able to find the menu or where to find stuff, then for sure your website is not at all of his interest.
- It’s your website will take too much time to load, then also it will irritate your visitors and hence it will increase your bounce rate.
- If the content is not relevant to the search query, then also the Google analytics bounce rate will be high. Why? Because again the visitor will leave your website in a hurry for his/her solution.
Google analytics bounce rate – Example
Let’s understand the bounce rate with an example, We will try to understand the probability of the Google analytics bounce rate counts.
Visitor A – This visitor has spent much time in reading your content. It means his engagement is more, and hence the session duration will be longer as well. In this case, the bounce rate will be under control for you.
Visitor B – This visitor reached to you with the search query ‘what is white hat SEO’ and leave your website within a few seconds. Why? Because your content is about SEO, but you have not talked about the White hat SEO, and hence loosed the visitor interest and increased your bounce rate.
Importance of the Bounce rate
If you will manage to lower the Google analytics bounce rate, then it will help you in many ways:
- Page Views – If your bounce rate will be low, then for sure, your page views will be improved.
- SEO – The high or low bounce rate will affect your page rankings.
- Attract Advertisers – If your Google analytics bounce rate count is low, then for sure it will attract more advertisers. Because of the more visitor engagements, they can benefit more.
We have just covered the Google analytics bounce rate, reasons and its importance. For a new bloggers, we will recommend to create a unique and interesting content for your visitors. Never forget the relevancy of the content as well.
Tip: The low Google analytics bounce rate count will give you more relief as a webmaster, and the high Google analytics bounce rate count will not let you sleep. Now decide which one you would like to manage for your website.
What next? Next we will see the best option available for the Google analytics alternative.
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