Welcome to the SEO tutorials, we have already covered the page title, keyword density and internal links. Today we will see ‘what is the use of the SEO friendly images?’ or probably you can say why SEO friendly images can go far as compared to the normal images? We have already covered the most important topic ‘On-page SEO checklist’, and since Image optimization is the part of the On-page SEO, then it becomes very much important for us to concentrate on using SEO friendly images. We need to work hard to optimize our content in full extent. Today we will see everything about how and why to optimize images.



SEO Friendly Images – Understand its value

You know the SEO friendly images can drive traffic to your website, if you will optimize images on your website, then you can expect a huge amount of traffic from image based search. It is not at all hard to optimize your images. Let’s see a very simple rule to create SEO friendly images.

  • File name
  • File size
  • Alt text
  • Captions
  • File type
  • Image site maps

Why SEO friendly images?

Now we will cover the above points one by one to clear all doubts, whatsoever in your mind?

Can Read: What is SEO title, and why it is important in the SEO?

 File name

This is very important to initiate, either try to have a relevant name with the content or you can use keyword while naming your image. If your image is relevant to your keyword, then only use in file naming.

File Size

Large image files will affect your web page load, and hence it will increase the bounce rate of our website. Which is not at all a favorable term in the SEO world. To make your images SEO friendly images, you need to work on little things:

  • Compress the image size using the software or using the plugins after the uploading
  • Make it sure the image extension will be either png or the gif, it will help your image perform well.
  • If you are the creator of the image, then make sure you will not over use the color. Try to stick with the simple, but communicating images.

Can Read: What is the importance of the SEO meta description?

Alt text

The funny thing is, Google or other major search engines don’t understand the images by their look. They only consider the ALT tag, if they will find text there, then bingo for you. In case, you have missed alt text, then probably you cannot consider your images as an SEO friendly images. Let’s understand it with the simple example:

I have used two image tags:

1) <img src=”SEO-friendly-images” > – The google spider will ignore it, because what they want is missing from the code.

2)<img src=”SEO-friendly-images” alt=”SEO friendly images importance” > – The Google spider will crawl this image, because it has found the ALT text that will work as an eye for the spiders.

If you want to create SEO friendly images, then never forget to include the ALT text.

Captions

The caption is like a short description, it will not directly affect the SEO, but some point of time it will hurt you for sure. If your image has the proper caption, then probably you will get the right user from the image search results. Otherwise, it will only add bounce rate in your Google analytics report.

File Type

The type of the image will directly affect the speed of the web page load. If your website is using more images to provide easy information to the readers, then probably you need to work on the SEO friendly images more seriously. Always try to have images within 640X480 pixels. You can use any file type:

  • JPEG – Only if it is not large image files.
  • PNG – If your image size is large, then use some conversion software to convert it into a PNG.
  • GIF – You can use it for large size images.

More preferable use of the image will be gif or png extension.

Importance of the SEO friendly images

In general, we have seen the visual will give you a clearer idea in short span of time. Along with your quality content, if you can provide quality images, then probably you will hold your visitors for the most time. If you will talk about the search spiders, then they need to scan the website within the seconds to provide the results. If you have included an optimized image, then probably it will add weight to force Google to include your content in the search results.

In a very short time, google will scan title, heading, image name, and ALT text for the relevant keywords. If found useful, then they will consider it showing in the search results. The appearance in the search result itself is a good sign for your website.

SEO friendly images – Use Plug-ins to save your time.

If you are not at all technical guy or want an easy way to optimize your images, then you probably should use the SEO friendly plugins. The SEO plugins will help you in doing everything automatically. They will compress it, and ask you to mention the ALT text, captions or other relevant things. The plugins that you can use:

  • SEO friendly images – It will add ALT and title attributes to your images to make it SEO friendly images, and that too automatically.
  • WP Smush – It will reduce the file size, and help you to improve the performance.

Conclusion

We have just covered the SEO friendly images importance, how to make your normal image an SEO friendly images, and SEO plugins as an alternative. If you will optimize your content and images effectively, then probably it will put you in the front seat of the Google drive. May be it will take some time, but the hard work will for sure pay you.


What next? Next we will see how to improve your website SEO score?


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